The Please Play Campaign is expanding the mission of Generation Two through an awareness campaign designed to educate the public on the significance and value of child-directed play, while promoting child-directed play and inspiring action.

Generation Two has been very successful in our child-directed school programs. Now, we are taking our success and the benefits and spreading them wherever children are. We will do this through the distribution of our resources, knowledge and educational content on child-directed play. We will provide children and families with the tools and resources they need to build social emotional strength.

Through the Please Play Campaign, our vision is to see a world where all children are given the opportunity to experience the social emotional benefits of child-directed play and make meaningful connections with trustworthy adults.